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Sr. Marketing Manager

A leading client is actively seeking an experienced, hard-driving, and passionate marketer who is ready to help fundamentally transform how businesses is done. This person will join our product marketing team with the charter to lead go-to-market (GTM) strategy.

Roles and Responsibilities:

  • Develop a deep understanding of the customer business challenges, marketplace dynamics, use cases, sales drivers and partner eco-system for these leading use case scenarios, like sales operations, contract lifecycle management, and IoT
  • Create compelling scenario-driven GTM content to drive broad awareness, engagement and usage of the internal platform within the targeted use cases
  • Design scenario-driven campaigns, in partnership with corporate marketing, field marketing and partner programs, for execution across channels and with clearly defined success measures/KPIs
  • Support sales and partner readiness through enablement and training on these scenario-driven go-to-market programs
  • Serve as a subject matter expert, partnering closely with product management to help define value propositions and influence product roadmap to drive adoption within these specific use case scenarios


  • Passion for the product. You have a proven track record of developing deep understanding and a natural curiosity about product features and benefits
  • Marketing Rock Star. You have demonstrated experience leading marketing campaigns and product launches and know what it takes to drive demand in the market.
  • Energy and Enthusiasm. You believe in what we’re doing and won’t stop at anything to deliver on your goals.
  • Relentlessly High Standards. You can own projects from start to finish with strong collaboration and problem solving skills.
  • You’ve worked with start-ups and emerging organizations. You understand how to build and grow a successful business, while being creative and agile.
  • You are experienced at product positioning and messaging, competitive analysis, buyer profiles, pricing strategies, and sales enablement. Most importantly, you are obsessed with creating great customer experiences.
  • Go-Getter. The ability to create product demos that communicate the “why” of feature or product of assignment
  • Excellent Communication. You’re passionate about writing clear and compelling copy for the website, the press and other outlets
  • You have 5+ years in a product marketing, audience marketing or segment marketing role, or equivalent experience. Prior go-to-market marketing campaigns experience strongly preferred.
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